Diane Challis

reach a large audience fast
Digital Marketing
Diane Challis

How to reach a large audience fast

If you want to create brand awareness, increase sales and achieve a sustainable competitive advantage that would last for decades on a particular region or regions, you want to reach a large audience fast.

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why does branding matter?
Branding and identity
Diane Challis

Why does branding matter?

Branding, in simple terms, means building a reputation for your company through visual assets, sound, and marketing cues. Let’s look at why branding matters from a marketing perspective and why companies spend so much on logo design and branding guidelines.

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digital marketing strategy sydney
Digital Marketing
Diane Challis

Keys to a successful promotional strategy

Promotional strategy A successful promotional strategy is one that introduces the brand and grows and retains its customer base. Learn how to promote your products and services in the

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marketing to millennials
Business tips
Diane Challis

Marketing to the millennial generation

Generational marketing or segmentation according to the age of potential consumers is one of the most important marketing strategies used by entrepreneurs today and millennials are an interesting segment.

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digital marketing portfolio
SEO tips
Diane Challis

UX/UI: User-focused web design

UI or User Interface refers to the aesthetic value of your app or online platform. On the other hand, UX or User Experience is what makes this usable. UX is

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digital marketing team sydney
Content creation
Diane Challis

Ambient marketing: what you need to know

If you’re running a business, you might have heard about ambient marketing and how startups seem to rule the market using this technique. Here’s a clear and concise discussion of

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marketing for adult content
Digital Marketing
Diane Challis

Strategic marketing for adult content

Strategic marketing for adult content answers three questions: What are the advantages of my brand over my competitors? Are these advantage competitive and sustainable? How can I allocate resources

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digital strategist guide
Digital Marketing
Diane Challis

A digital strategist guide to marketing

As a digital strategist, how do you respond to a digital question? We live in an age where competitors outsmart each other through a digital strategy–a management approach, or

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pr and marketing
Business tips
Diane Challis

Public relations PR versus marketing

In the marketing parlance, public relations refer to the process of informing the public so that they will view your products or brand favourably. Marketing goes beyond the spreading

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link building
Digital Marketing
Diane Challis

Link building for digital marketing

Link building helps search engines analyse how popular your website’s web pages are, and whether it is an authority site that people trust or just spam. Simply by looking

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Viral marketing campaign
Content creation
Diane Challis

A successful viral marketing campaign

How to create a successful viral marketing campaign. Here are all the features you need to know to stand out in today’s competitive climate. A viral marketing campaign is

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