SEO tips
How to improve Google rankings without paying
Every entrepreneur recognizes the benefits to improve Google rankings (or greater SEO) because of the role of organic search traffic in business growth. But, it is not easy to
Diane Challis
Digital Marketing
How to reach a large audience fast
If you want to create brand awareness, increase sales and achieve a sustainable competitive advantage that would last for decades on a particular region or regions, you want to reach a large audience fast.
Branding and identity
Why does branding matter?
Branding, in simple terms, means building a reputation for your company through visual assets, sound, and marketing cues. Let’s look at why branding matters from a marketing perspective and why companies spend so much on logo design and branding guidelines.
Digital Marketing
Keys to a successful promotional strategy
Promotional strategy A successful promotional strategy is one that introduces the brand and grows and retains its customer base. Learn how to promote your products and services in the
Digital Marketing
Marketing to the millennial generation
Generational marketing or segmentation according to the age of potential consumers is one of the most important marketing strategies used by entrepreneurs today and millennials are an interesting segment.
SEO tips
UX/UI: User-focused web design
UI or User Interface refers to the aesthetic value of your app or online platform. On the other hand, UX or User Experience is what makes this usable. UX is
Business tips
Top 5 digital marketing strategies for small business
Digital marketing strategies for small business can boost your website’s traffic, grow your business and retain customers. But, if you don’t do it right, it can break your bank
Digital Marketing
Ambient marketing: what you need to know
If you’re running a business, you might have heard about ambient marketing and how startups seem to rule the market using this technique. Here’s a clear and concise discussion of
Digital Marketing
Guide to creating an SEO campaign strategy
The key to finding the right ‘SEO’ campaign strategy is to know the right questions to ask. Make sure that you know what you are selling and what you
Social media
Strategic marketing for adult content
Strategic marketing for adult content answers three questions: What are the advantages of my brand over my competitors? Are these advantage competitive and sustainable? How can I allocate resources
Digital Marketing
A digital strategist guide to marketing
As a digital strategist, how do you respond to a digital question? We live in an age where competitors outsmart each other through a digital strategy–a management approach, or
Influencers
Public relations PR versus marketing
In the marketing parlance, public relations refer to the process of informing the public so that they will view your products or brand favourably. Marketing goes beyond the spreading
Digital Marketing
Link building for digital marketing
Link building helps search engines analyse how popular your website’s web pages are, and whether it is an authority site that people trust or just spam. Simply by looking
Social media
Top 5 tips to find a social media marketing agency
Hiring a social media marketing agency can be daunting, due to the abundance of agencies out there all promising top rank results on search engines and thousands of followers
Digital Marketing
A successful viral marketing campaign
How to create a successful viral marketing campaign. Here are all the features you need to know to stand out in today’s competitive climate. A viral marketing campaign is