go viral
Content creation
Melissa Zahorujko

3 fail-proof ways on how to go viral

Do you want more traffic, more subscribers, more views, more sales and almost more of everything on social media? No, you don’t have to hire trolls. With around 81

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video marketing
Content creation
Melissa Zahorujko

The importance of using video for marketing

Are you using video for marketing? Are you using videos and vlogs (video blogs) to communicate with your audience?  If you aren’t then you definitely should be. It’s no secret

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guerilla marketing
Business tips
Melissa Zahorujko

The importance of guerilla marketing

Guerilla marketing is an unconventional digital marketing strategy to advertise products and services of small businesses in today’s highly social media-driven world of sales. In this post, we discuss

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Using social media for business
Social media
Melissa Zahorujko

Benefits of using social media for business

The truth is that while you may already know how to use social media, learning a few basic principles that can be applied immediately will make your marketing strategy more effective than ever. Here are some of the benefits of using social media for your business in this highly competitive world.

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marketing for adult content
Digital Marketing
Diane Challis

Strategic marketing for adult content

Strategic marketing for adult content answers three questions: What are the advantages of my brand over my competitors? Are these advantage competitive and sustainable? How can I allocate resources

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snapchat vs instagram
Social media
Melissa Zahorujko

Snapchat vs Instagram: Insta’s grand heist

Are we making a song and dance about the brand new Instagram feature stories? The Instagram vs Snapchat saga continues to make a big splash in the tech news hour. Picasso once said: “Good artists copy, great artists steal”.

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Pinterest marketing
Digital Marketing
Melissa Zahorujko

The pros and cons of Pinterest marketing

How popular is Pinterest as a marketing tool? Well, given the fact that there are over 150 million active Pinterest users, improving Pinterest presence is one of the leading

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pandora and spotify advertising
Business tips
Melissa Zahorujko

Advertising on Pandora and Spotify

If you’re into the music streaming business, you will no doubt be familiar with Pandora or Spotify apps, the popular music streaming services that offer free and paid versions.

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marketing basics for newbies
Business tips
Melissa Zahorujko

Marketing basics for newbies you should know

Marketing strategy makes the difference between a successful and a failing business. Its main purpose is to increase sales and secure a competitive advantage over other brands with similar

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Snapchat-marketing
Digital Marketing
Melissa Zahorujko

The pros and cons of Snapchat marketing

Are you wondering how many active users are using Snapchat on a daily basis? It’s a whopping 158 million. And how many Snaps are taken each day? It’s roughly

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twitter marketing
Digital Marketing
Melissa Zahorujko

The pros and cons of Twitter marketing

There are 313 million active Twitter users every month and it’s adding up. But, before you get too excited about using Twitter for your business, bear in mind that

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How effective are hashtags in social media
Digital Marketing
Melissa Zahorujko

How successful are hashtags in marketing?

Ever since Internet Relay Chats introduced hashtags into the market, they have been spreading everywhere. You can now see them even on Twitter, Instagram, Facebook, Google+ and Pinterest. But how

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traditional marketing
Digital Marketing
Melissa Zahorujko

Is traditional marketing / advertising dead?

In this digital world where customers are spending more time on mobile and internet use than reading newspapers, watching television and listening to radios– is it possible that traditional marketing is already dead?

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