Facebook Page has 186,501,656 Likes, and there are more than 1.86 billion Facebook users around the world. It is true– Facebook has a huge potential market for your business. But, how do you stand out from the crowd? Here are some of the pros and cons of Facebook marketing and tips on how to stay
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Google Plus & Google Ad Words are some of the most effective ways of reaching your target customer. Are you planning to use them for your next marketing campaign? Before you take the plunge, here’s a thorough discussion of the pros and cons of Google Plus & Ad Words marketing. Pros If you want to
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Email marketing is not just about increasing the ROI of your business, but making lasting connection with consumers, potential partners and the community as a whole. To give you a better insight of this type of marketing strategy, here are some of the pros and cons of email marketing that you need to know: Pros
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Do you know how consumers are searching for products and services online? If you’re using digital marketing as a sales strategy, then you understand how important it is to update your marketing efforts based on the results. Digital marketing embraces a wide array of marketing efforts in the digital world of business. All marketing campaigns
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Is direct marketing dead? The answer is, “No”. Email marketing and social media may grow at its most rapid pace, but direct marketing is still alive and kicking and is profitable still. But can you rely on it all the time? Think again. It’s true that there are still many people who love to get
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Digital marketing is about creating and maintaining profitable relationships with your target market. You give them what they need and in exchange you will capture the value in the form of payment. Here are steps to ensure the success of your digital marketing campaign: 1) Determine your market. If your products appeal to a broad
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Do you want to get started with SEO marketing? If so, familiarise yourself with ten of the most important SEO terms you’ll encounter. SEO completes a digital marketing strategy. That’s why businesses often avail of SEO and marketing solutions to generate brand awareness. It also includes driving traffic to the company website, connecting with existing
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There are four important factors in successful marketing campaigns that Google Analytics can answer for you. Track visitors of your website. It is very important to know where your visitors come from to know if your campaigns are reaching the geographical location you intended. Google Analytics stats show you the breakdowns of places from cities/towns
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Search engine optimisation simply means putting your business front where your target market can see it. So, why would a business benefit from SEO marketing? To answer that question, you have to know that SEO has two components: on-page and off-page SEO. On-page SEO deals with title tags, urls, title modifiers, headline tags (or H
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It is not easy to manage a brand but with these four basic steps, you can go a long way. Your brand’s identity is how you want people to perceive it. That’s why creating a brand management strategy is focused on reflecting the value of the company through its name and logo and other brand
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The truth is that while you may already know how to use social media, learning a few basic principles that can be applied immediately will make your marketing strategy more effective than ever. Here are some advantages of using social media in this highly competitive world of business. Brand awareness is optimised Most brands are
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When you think about it, there is very little chance that you won’t receive a few unsolicited emails from companies in a day. It’s more noticeable if you are subscribed to various newsletters. But, even those who seldom open their email accounts are usually flooded with spam emails. Businesses with websites and social media accounts
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Do you want to take advantage of the escalating number of internet users in Australia? Recent statistics showed that there were 13.3 million internet subscribers in the country last June 2016! How’s that for a target market? But, the question is, should we forget print marketing altogether, and shift to digital marketing instead? If not,
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When you’re providing sex products or services, you can’t escape being a sales person nor ignore the culture and legal limitations in a particular jurisdiction. This is why you need to be aware of the different approaches you could use when advertising and selling adult products. Australia’s sex industry laws Australia’s ‘Sex Work Regulations 2016′
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Guerilla marketing is an unconventional digital marketing strategy to advertise products and services of small businesses in today’s highly social media-driven world of sales. Here are some of the most successful types of guerilla marketing and how you can successfully use them to meet your business targets: Ambient marketing Ambient communicator puts flyers, products and
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Ever since Internet Relay Chats introduced hashtags into the market, they have been spreading everywhere. You can now see them even on Twitter, Instagram, Facebook, Google+ and Pinterest. Since, you cannot ignore them, no matter how hard you try; using them to market your products and services would be a great idea. Here are examples of
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Are you dealing with old school marketers who are reluctant to digital marketing? As of December 2016, there are 13.3 million internet users in Australia, 15 million individuals use Facebook, 2.8 million people are Twitter users and 3.6 million have LinkedIn accounts. Almost anyone can see how digital marketing spreads all over these social media
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A street team is a group of people who hit the streets to promote a product or event with two goals in mind: to reach out to old and new customers and improve sales in the hard-to-reach market. Street teams started as groups of teenagers promoting bands and shows on the streets in exchange of
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SEO’s link building is becoming more outdated as social media marketing and content marketing increase in popularity. But, affiliate marketing is here to stay and you can do it successfully with a few good marketing tips. Affiliate marketing simply means promoting a business you don’t own on the internet and earning a cut on its
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Sure, sex toys are now a 15 billion dollar industry, but why are your sales number lower than what you expected? The ways consumers search for and find information about brands are changing. If you don’t know how to use the right marketing strategies in today’s digital world of sales, you may not get the
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If you thought Facebook’s “community standards” was crystal clear in what is acceptable and what is not, you’d be wrong. Like most businesses, some look to Facebook to advertise or create a community where like minded people can safely discuss things of interest. Things that do not harm anyone involved. Think of it as a
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Last week we wrote about the pros and cons of DuckDuckGo, the unique and not widely known search engine. Today we ask, is Uber’s recent location services change an invasion of privacy? If you have no clue what we’re talking about, then you probably haven’t updated your Uber application or even use Uber. For those
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If you think we forgot “ose” in duck duck goose, then you’d be mistaken. We’re talking about DuckDuckGo, the unique and not widely known search engine. We stumbled upon DuckDuckGo while we poured over our analytics from Google. As a marketing company, we want the analytics we deliver to clients to as spot on as
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Show Me, Don’t Tell Me – Videos & Vlogs for Marketing Are you using videos & vlogs (video blogs) to communicate with your audience? If you aren’t then you definitely should be. It’s no secret that innovative and interactive content plays a crucial role in your digital marketing strategy. A whopping 51.9% of marketing professionals
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Are you thinking of creating a new website or doing a re-design of your existing site? The last thing you want to do is to look dated or out of the loop. Here are some of the latest trends in web design that we’ve noticed in 2016 to help you stay current. User Experience (UX)
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Ready to make rave results from your marketing team offensive? We hear you. Broadcast Marketing as we know can be wide reaching and dynamic but in this, the modern age of digital access, ignore the benefits of calculated social media strategy and prudent inbound marketing action at one’s peril. Anticipate the movements of your target
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Is the power of the Tweet as formidable as the early days of the first migrations to Twitter? Circling the globe in a flow of information back and forth, to and fro and characteristically straight from the horses’ mouth. Or did the competition steal some of that thunder? With new, high-profile products joining the marketplace every month
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This is the story of a girl (Stories) Who cried a river and drowned the whole world (Chat) And while she looked so sad in photographs (Snapchat), I absolutely love her when she smiles (Instagram)? If only it was so simple. The million $ question? Are we making a song and dance about the brand
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