With over 467 million LinkedIn members, it’s no wonder that almost all types of businesses use this platform to connect with potential customers and partners. It is a great network for brand building, raising awareness, and generating leads. But, like all social media, it has weaknesses too.
Are you dealing with old school marketers who are reluctant to digital marketing? Want to know to convince old school marketers to go digital?
Branding is a process of creating a unique identity that separates your brand from your competitors. Learn the secrets to a successful brand strategy that can help put your business on the competitive map and keep you on top of the game for keeps.
As a digital strategist, how do you respond to a digital question? We live in an age where competitors outsmart each other through a digital strategy–a management approach, or
In the marketing parlance, public relations refer to the process of informing the public so that they will view your products or brand favourably. Marketing goes beyond the spreading
Instagram is no doubt the king of today’s social-scape. Now owned by social networking giant Facebook, Instagram and Facebook collectively hold the largest pool of users. That’s why many
Facebook has a huge potential market for your business, but how do you stand out from the crowd? Here are some of the pros and cons of Facebook marketing
If you think we forgot “ose” in duck duck goose, then you’d be mistaken. We’re talking about DuckDuckGo, the unique and not widely known search engine.
Link building helps search engines analyse how popular your website’s web pages are, and whether it is an authority site that people trust or just spam. Simply by looking
Hiring a social media marketing agency can be daunting, due to the abundance of agencies out there all promising top rank results on search engines and thousands of followers
Ready to make rave results from your marketing team offensive? We hear you. Broadcast Marketing as we know can be wide reaching and dynamic but in this, the modern age
Want to know why Google Analytics is important in digital marketing? There are four important factors in successful marketing campaigns that Google Analytics can answer for you. Track visitors
Content marketing is one of the best ways to increase organic traffic. As long as it is informative, relevant, genuine and good enough for your viewers, a natural increase
Being able to create a successful online ad is very important in this day and age. A highly successful online ad is one which you cannot look away from,
If you thought Facebook’s community standards was crystal clear in what is acceptable and what is not, you’d be wrong. Like most businesses, some look to Facebook to advertise
How to create a successful viral marketing campaign. Here are all the features you need to know to stand out in today’s competitive climate. A viral marketing campaign is
Is the power of the tweet as formidable as the early days of the first migrations to Twitter? Circling the globe in a flow of information back and forth, to and fro
