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promotional strategies

2 Important Components Of A Successful Promotional Strategy

Promotional Strategy A successful promotional strategy is one that introduces the brand and grows and retains its customer base. Learn how to promote your products and services in the most effective and powerful ways. 1. Introduction to target market/brand awareness When you have just started a business, your main objective is to inform the target

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digital marketing

Features of a Successful Viral Marketing Campaign

Viral marketing is a strategy that gets people talking about your brand resulting to increased sales or revenues. It’s not enough that your content gets 1 million views or gets re-shared thousands of times. No matter how hilarious, eye-popping or heart-wrenching the messages are, if it does not contain a marketing message that would attract

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digital strategy

If Sex Sells, Why Can’t You Advertise Sex and Sex Products?

When you’re providing sex products or services, you can’t escape being a sales person nor ignore the culture and legal limitations in a particular jurisdiction.  This is why you need to be aware of the different approaches you could use when advertising and selling adult products. Australia’s sex industry laws Australia’s ‘Sex Work Regulations 2016′

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digital strategy

Has Uber’s Location Service Gone Too Far?

Last week we wrote about the pros and cons of DuckDuckGo, the unique and not widely known search engine. Today we ask, is Uber’s recent location services change an invasion of privacy? If you have no clue what we’re talking about, then you probably haven’t updated your Uber application or even use Uber. For those

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digital marketing

What’s the Deal with Duck Duck Go?

If you think we forgot “ose” in duck duck goose, then you’d be mistaken. We’re talking about DuckDuckGo, the unique and not widely known search engine. We stumbled upon DuckDuckGo while we poured over our analytics from Google. As a marketing company, we want the analytics we deliver to clients to as spot on as

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Digital Media

The power of the Tweet

Is the power of the Tweet as formidable as the early days of the first migrations to Twitter? Circling the globe in a flow of information back and forth, to and fro and characteristically straight from the horses’ mouth. Or did the competition steal some of that thunder? With new, high-profile products joining the marketplace every month

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internet marketing

Insta’s Grand Heist of the Snapchat Story

This is the story of a girl (Stories) Who cried a river and drowned the whole world (Chat) And while she looked so sad in photographs (Snapchat), I absolutely love her when she smiles (Instagram)? If only it was so simple. The million $ question? Are we making a song and dance about the brand

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