The importance of guerilla marketing

guerilla marketing

Guerilla marketing is an unconventional digital marketing strategy to advertise products and services of small businesses in today’s highly social media-driven world of sales. In this post, we discuss the importance of guerilla marketing. Here are some of the most successful types of guerilla marketing and how you can successfully use them to meet your business targets:

Ambient marketing

Ambient communicator puts flyers, products and other ads in unexpected and unusual places where people are most likely to see them. It is a way in which the company elicits customer engagement by using physical places and surfaces to get the message across. You can say that it is an out-of-this world marketing style when you see credit card ads on public toilets. But, that’s just an example of guerilla marketing.

Ambush marketing

Companies capitalize on associating the brand with the events. For example, how would you sell debt management programs on Valentine’s Day? You can start by associating love with financial security or building a financial safety net for the family. Remember that ambush marketing is more on leveraging opportunities by associating the brand with specific events. That’s why it’s common to see basketball superstars advertising energy drinks and shoes during Olympics and other national or international sports competition.

Viral marketing

When your marketing strategy’s main objective is for your audience to pass the message to others, you’re going for buzz or viral marketing. It has the potential for exponential growth in terms of visibility and influence. The word spreads like wildfire from several people to thousands and even millions of audience, in a matter of seconds to hours and days.

Final thoughts on guerilla marketing

One of the best ways to manage your viral marketing program is to provide relevant and useful content, and integrate social media marketing and SEO in your business plan.  There is nothing wrong in link building or launching a direct marketing plan. But, just like any type of investment, it is not financially healthy to put all of your eggs in one basket. Don’t fall short from having a tunnel vision in marketing.

Here are some of the most useful marketing strategies to maximize sales:

Brand awareness

Engage potential customers and allow them to interact with the brand through good customer service and useful content. Make sure that easy to access information such as articles, visual content and social media updates are available.

Interesting emails

Work on your digital newsletter or on your email content. Draw them to your site and avoid spams.

Social media marketing

Create a two-way communications strategy where you respond to your customers’ feedback and you answer them with useful information.

Digital marketing is a multi-channel approach with the main purpose of building customer relations and increasing ROI. It includes the following:

  • Affiliate marketing
  • Display advertising
  • Email marketing
  • Game advertising
  • Online PR
  • Search marketing
  • SEO
  • Social media marketing
  • Social networking

As a marketer, it is important to embrace the whole concept of digital marketing and not just an aspect of it, in order to attain your business objectives. Take great advantage of different digital marketing strategies to grow and develop your business.

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