Every entrepreneur recognizes the benefits to improve Google rankings (or greater SEO) because of the role of organic search traffic in business growth. But, it is not easy to boost search engine ranking because of massive competition. And of course, there are many companies promising an overnight success, but you may end up getting penalized by Google because of wrong practices.
Here are some tricks to get targeted traffic without having to worry about penalties:
Ensure your content has these two characteristics
Useful and accessible. It is because the mission of Google is to organise the collective information around the world and make it accessible for everyone-but the information must be used as well. So, your focus is not just to ensure that your on-page SEO is optimised both for people and robots (search algorithms) but the create content that people could benefit from.
Conduct an assessment of your Google (and SEO) rankings
This includes the following:
For example, your site’s main keyword is “Sydney plumbing”, it is vital to check how your website ranks when you search for your keywords. Look how far is your first page in the search results.
How long does your page take to load? Conduct a speed test to check how fast your page loads.
If it takes 15 seconds or more to load your page, how can you beat competitors out there which pages load in a second or less? What’s more, the search algorithm will penalize you and your title tags, and on-page SEO can’t-do anything to save you.some of the most popular speed test tools include the following:
Latest conversion rate
How is your organic traffic doing in the past six months? What about in recent years? If your site is new, try to analyze if there was a sudden increase or decrease in organic traffic. Is your conversion rate consistent? Or does it fluctuate from time to time?
Track your metrics to improve Google rankings
You can do this using Google Analytics, Hubspot, and some other free tools. How many visitors reached your website get via Google? What are the keywords that generated traffic? You can use some keyword tools like Serp Scan to check keywords that brought organic visitors to your website.
Use the results of your evaluation to improve your conversion
For example, if particular keywords are bringing you lost of leads, why not triple your efforts in optimizing those keywords?
Start by doing keyword analysis and get those queries your target market type into search engines. It can help you customize your landing page to boost your conversion rates.
Create keyword-based content that benefits your viewers and adds value to your brand
To improve Google rankings, place your target keywords wisely in the content. Make it appear as natural as possible. Ensure that the keywords in your first paragraph don’t appear like spam. Otherwise, your visitors will shun it right away. And, Google will know, for sure.
The best ways to improve your site for SEO are also the best ways to create a site that is useful and easy to navigate for your visitor. A site built for the user, using quality UX and UI principles is a great way to start with strong SEO values.