Discover the secret elements of a successful tactical marketing for adult content—and the differences between tactical and strategic marketing.
Strategy vs Tactic
Strategic marketing answers questions on how to sell your product to increase market share, boost revenues, or to meet other business goals. Tactical marketing for adult products, on the other hand, talks about how you will implement these pre-designed marketing strategies.
While the first one tells you how you can increase your sales, the latter focuses on tactics to carry out your strategy. Let’s say, if you want to increase your sales among married consumers, your strategy is to focus on couples. Your tactics is to start sponsoring events for couples or posting ads on couples’ TV and radio shows.
Powerful Marketing Tactics
In a nutshell, tactical marketing refers to short-term actions that breakdown bigger- strategies into smaller, actionable tasks. With that in mind, it is worth considering that the keys to a well-developed marketing tactic are the following:
Specific and targeted actions
- The first step is to define your target market or the group of customers that you would like to support your product. How can you analyse their needs if you don’t know who they are? It is impossible to know if a certain product is suitable to your target customers without describing them.
A well-defined target market has two major elements—serviceability and availability. The market is serviceable when it is useful to your business. That means, even if the majority of consumers from this market segment would not support your product, you still have a stable group of consumers that will seriously consider buying from you. Despite economic shifts, marketing trends and other changes that usually affect the market; you will still have a stable customer base.
Defining a solid target market:
The first step is to create two markets and divide them into primary and secondary markets.Your primary target refers to people to whom all your marketing efforts will be primarily directed. The second target is the less important and smaller market segment who may want to support your brand. For example, your primary target are men and women in their forties who want to add some spice into their sex life, and your secondary target market could be couples who may want to try your products together.
Market segmentation – Divide your market according to these four categories:
- Demographics: The customers’ age, gender, income, occupation, education, family life cycles affect their shopping decisions.
- Geographic: It refers to the physical place and the man-made settings that affect the person’s views, culture, political ideas, and other psychological factors that impact a person’s buying decision. This is why people marketing in urban communities have different strategies when selling products to people in the rural areas.
- Psychographic: Segment your market based on the consumer’s values, social status, and personality. Observe their likes and dislikes, hobbies, shopping motives, attitudes towards adult products and concerns. It would also help if you know something about their personality traits like self-esteem and social behaviors. Know their lifestyle. What is the particular habit of your target clients? What types of work are they engaged in, what do they do for fun?
- Behavioural: Identify what customers want from a particular product. Their buying behaviour is often based on their knowledge and attitude towards a specific product and the benefits that they seek.
Assess the strengths and the weaknesses of your marketing team. Before delegating tasks to each of them communicate your marketing objectives and goals in a clear and understandable manner. Ask for their opinions and get them involved in the tactical marketing process. It is also important to provide performance measurements so that you can gauge whether you have successfully completed your marketing plan or if there are errors and shortcomings that need to be settled.
When giving assignments make sure that you were able to build a rapport with each of them, so that you can easily relay constructive criticism and receive honest feedback at the same time. It also facilitates clear and concise communication which is integral to a successful implementation of a tactical marketing plan.
Content marketing, SEO, print media and other types of marketing tactics need deadlines. If you want your content to be a powerful marketing tool make sure to provide useful and timely information not only to establish your brand and draw customers, but to build trust as well. It’s not enough that you know the right keywords, text, and links. You need to set deadlines and collaborate with each other to produce a powerful tactical marketing for adult content that sells.
Contact Chilli Dee Digital Marketing Group today and we will show you how to do tactical marketing right.