why does branding matter?
Branding and identity

Why does branding matter?

Branding, in simple terms, means building a reputation for your company through visual assets, sound, and marketing cues. Let’s look at why branding matters from a marketing perspective and why companies spend so much on logo design and branding guidelines.

uber location services
Digital Marketing

Have Uber location services gone too far?

Last week we wrote about the pros and cons of DuckDuckGo, the unique and not widely known search engine. Today we ask, does Uber location services serve as an invasion

Brand strategy
Branding and identity

Secrets to a successful brand strategy for products or service

Branding is a process of creating a unique identity that separates your brand from your competitors. Learn the secrets to a successful brand strategy that can help put your business on the competitive map and keep you on top of the game for keeps.

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