business tips

the power of social media
Social media
Melissa Zahorujko

Leverage the power of social media

Social media news website socialmedianews.com reveals that there are around 16 million Australian active users on Facebook, and over 14 million daily YouTube Views, more than 3 million LinkedIn

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guerilla marketing
Business tips
Melissa Zahorujko

The importance of guerilla marketing

Guerilla marketing is an unconventional digital marketing strategy to advertise products and services of small businesses in today’s highly social media-driven world of sales. In this post, we discuss

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Using social media for business
Social media
Melissa Zahorujko

Benefits of using social media for business

The truth is that while you may already know how to use social media, learning a few basic principles that can be applied immediately will make your marketing strategy more effective than ever. Here are some of the benefits of using social media for your business in this highly competitive world.

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How effective are hashtags in social media
Digital Marketing
Melissa Zahorujko

How successful are hashtags in marketing?

Ever since Internet Relay Chats introduced hashtags into the market, they have been spreading everywhere. You can now see them even on Twitter, Instagram, Facebook, Google+ and Pinterest. But how

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pr and marketing
Business tips
Diane Challis

Public relations PR versus marketing

In the marketing parlance, public relations refer to the process of informing the public so that they will view your products or brand favourably. Marketing goes beyond the spreading

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