marketing

digital marketing strategy sydney
Digital Marketing
Diane Challis

Keys to a successful promotional strategy

Promotional strategy A successful promotional strategy is one that introduces the brand and grows and retains its customer base. Learn how to promote your products and services in the

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guerilla marketing
Business tips
Melissa Zahorujko

The importance of guerilla marketing

Guerilla marketing is an unconventional digital marketing strategy to advertise products and services of small businesses in today’s highly social media-driven world of sales. In this post, we discuss

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twitter marketing
Digital Marketing
Melissa Zahorujko

The pros and cons of Twitter marketing

There are 313 million active Twitter users every month and it’s adding up. But, before you get too excited about using Twitter for your business, bear in mind that

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digital strategist guide
Digital Marketing
Diane Challis

A digital strategist guide to marketing

As a digital strategist, how do you respond to a digital question? We live in an age where competitors outsmart each other through a digital strategy–a management approach, or

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pr and marketing
Business tips
Diane Challis

Public relations PR versus marketing

In the marketing parlance, public relations refer to the process of informing the public so that they will view your products or brand favourably. Marketing goes beyond the spreading

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