Digital Marketing
Keys to a successful promotional strategy
Promotional strategy A successful promotional strategy is one that introduces the brand and grows and retains its customer base. Learn how to promote your products and services in the
marketing
Business tips
The importance of guerilla marketing
Guerilla marketing is an unconventional digital marketing strategy to advertise products and services of small businesses in today’s highly social media-driven world of sales. In this post, we discuss
Social media
The pros and cons of Twitter marketing
There are 313 million active Twitter users every month and it’s adding up. But, before you get too excited about using Twitter for your business, bear in mind that
Digital Marketing
A digital strategist guide to marketing
As a digital strategist, how do you respond to a digital question? We live in an age where competitors outsmart each other through a digital strategy–a management approach, or
Influencers
Public relations PR versus marketing
In the marketing parlance, public relations refer to the process of informing the public so that they will view your products or brand favourably. Marketing goes beyond the spreading