Branding, in simple terms, means building a reputation for your company through visual assets, sound, and marketing cues. Let’s look at why branding matters from a marketing perspective and why companies spend so much on logo design and branding guidelines.
Are you thinking of creating a new website or doing a re-design of your existing site? You want your site to be future-proof as much as possible, both in
UI or User Interface refers to the aesthetic value of your app or online platform. On the other hand, UX or User Experience is what makes this usable. UX is