web design

why does branding matter?
Branding and identity
Diane Challis

Why does branding matter?

Branding, in simple terms, means building a reputation for your company through visual assets, sound, and marketing cues. Let’s look at why branding matters from a marketing perspective and why companies spend so much on logo design and branding guidelines.

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digital marketing portfolio
SEO tips
Diane Challis

UX/UI: User-focused web design

UI or User Interface refers to the aesthetic value of your app or online platform. On the other hand, UX or User Experience is what makes this usable. UX is

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