Conversion marketing
Business tips
Melissa Zahorujko

4 web marketing tips to optimise conversion

Web marketing has three-fold purposes: acquire customers, reduce promotional costs and improve customer satisfaction. This article will discuss how to best implement these three aspects to web marketing and marketing tips to optimise conversion.

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reach a large audience fast
Digital Marketing
Diane Challis

How to reach a large audience fast

If you want to create brand awareness, increase sales and achieve a sustainable competitive advantage that would last for decades on a particular region or regions, you want to reach a large audience fast.

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why does branding matter?
Branding and identity
Diane Challis

Why does branding matter?

Branding, in simple terms, means building a reputation for your company through visual assets, sound, and marketing cues. Let’s look at why branding matters from a marketing perspective and why companies spend so much on logo design and branding guidelines.

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viral marketing campaign
Content creation
Melissa Zahorujko

Creating a viral marketing campaign

Viral marketing is a strategy that gets people talking about your brand resulting in increased sales or revenues. It’s not enough that your content gets 1 million views or

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digital marketing strategy sydney
Digital Marketing
Diane Challis

Keys to a successful promotional strategy

Promotional strategy A successful promotional strategy is one that introduces the brand and grows and retains its customer base. Learn how to promote your products and services in the

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marketing to millennials
Business tips
Diane Challis

Marketing to the millennial generation

Generational marketing or segmentation according to the age of potential consumers is one of the most important marketing strategies used by entrepreneurs today and millennials are an interesting segment.

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digital marketing portfolio
SEO tips
Diane Challis

UX/UI: User-focused web design

UI or User Interface refers to the aesthetic value of your app or online platform. On the other hand, UX or User Experience is what makes this usable. UX is

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digital marketing team sydney
Content creation
Diane Challis

Ambient marketing: what you need to know

If you’re running a business, you might have heard about ambient marketing and how startups seem to rule the market using this technique. Here’s a clear and concise discussion of

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the power of social media
Social media
Melissa Zahorujko

Leverage the power of social media

Social media news website socialmedianews.com reveals that there are around 16 million Australian active users on Facebook, and over 14 million daily YouTube Views, more than 3 million LinkedIn

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affiliate marketing
Digital Marketing
Melissa Zahorujko

Does affiliate marketing work?

Some argue SEO’s link building is becoming more and more outdated as social media marketing and content marketing increase in popularity. But what about affiliate marketing?

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which social media platform
Branding and identity
Melissa Zahorujko

What social media platform should I focus on?

Small businesses with limited manpower and cash flow leverage social media to get maximum exposure, engagement, and returns on investment. But, with lots of options out there, what social

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