Creating a conversion rate strategy can be scary for newbies considering that a simple glitch can hurt your business. Conversion rates may go up and down depending on the
Web marketing has three-fold purposes: acquire customers, reduce promotional costs and improve customer satisfaction. This article will discuss how to best implement these three aspects to web marketing and marketing tips to optimise conversion.
Every entrepreneur recognizes the benefits to improve Google rankings (or greater SEO) because of the role of organic search traffic in business growth. But, it is not easy to
If you want to create brand awareness, increase sales and achieve a sustainable competitive advantage that would last for decades on a particular region or regions, you want to reach a large audience fast.
Branding, in simple terms, means building a reputation for your company through visual assets, sound, and marketing cues. Let’s look at why branding matters from a marketing perspective and why companies spend so much on logo design and branding guidelines.
Viral marketing is a strategy that gets people talking about your brand resulting in increased sales or revenues. It’s not enough that your content gets 1 million views or
Are you thinking of creating a new website or doing a re-design of your existing site? You want your site to be future-proof as much as possible, both in
Promotional strategy A successful promotional strategy is one that introduces the brand and grows and retains its customer base. Learn how to promote your products and services in the
Generational marketing or segmentation according to the age of potential consumers is one of the most important marketing strategies used by entrepreneurs today and millennials are an interesting segment.
UI or User Interface refers to the aesthetic value of your app or online platform. On the other hand, UX or User Experience is what makes this usable. UX is
Digital marketing strategies for small business can boost your website’s traffic, grow your business and retain customers. But, if you don’t do it right, it can break your bank
If you’re running a business, you might have heard about ambient marketing and how startups seem to rule the market using this technique. Here’s a clear and concise discussion of
The key to finding the right ‘SEO’ campaign strategy is to know the right questions to ask. Make sure that you know what you are selling and what you
Is there such thing as overnight success in digital marketing? Well, no. No one has become magically viral overnight and built up a massive fortune the next day unless
Social media news website socialmedianews.com reveals that there are around 16 million Australian active users on Facebook, and over 14 million daily YouTube Views, more than 3 million LinkedIn
Some argue SEO’s link building is becoming more and more outdated as social media marketing and content marketing increase in popularity. But what about affiliate marketing?
Why are landing pages crucial in social media marketing? Well, the number one mistake many content marketers do is sending visitors to a landing page that doesn’t support the
Small businesses with limited manpower and cash flow leverage social media to get maximum exposure, engagement, and returns on investment. But, with lots of options out there, what social