Social media

reach a large audience fast
Digital Marketing
Diane Challis

How to reach a large audience fast

If you want to create brand awareness, increase sales and achieve a sustainable competitive advantage that would last for decades on a particular region or regions, you want to reach a large audience fast.

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marketing to millennials
Business tips
Diane Challis

Marketing to the millennial generation

Generational marketing or segmentation according to the age of potential consumers is one of the most important marketing strategies used by entrepreneurs today and millennials are an interesting segment.

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the power of social media
Social media
Melissa Zahorujko

Leverage the power of social media

Social media news website socialmedianews.com reveals that there are around 16 million Australian active users on Facebook, and over 14 million daily YouTube Views, more than 3 million LinkedIn

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which social media platform
Branding and identity
Melissa Zahorujko

What social media platform should I focus on?

Small businesses with limited manpower and cash flow leverage social media to get maximum exposure, engagement, and returns on investment. But, with lots of options out there, what social

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Using social media for business
Social media
Melissa Zahorujko

Benefits of using social media for business

The truth is that while you may already know how to use social media, learning a few basic principles that can be applied immediately will make your marketing strategy more effective than ever. Here are some of the benefits of using social media for your business in this highly competitive world.

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marketing for adult content
Digital Marketing
Diane Challis

Strategic marketing for adult content

Strategic marketing for adult content answers three questions: What are the advantages of my brand over my competitors? Are these advantage competitive and sustainable? How can I allocate resources

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snapchat vs instagram
Social media
Melissa Zahorujko

Snapchat vs Instagram: Insta’s grand heist

Are we making a song and dance about the brand new Instagram feature stories? The Instagram vs Snapchat saga continues to make a big splash in the tech news hour. Picasso once said: “Good artists copy, great artists steal”.

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Pinterest marketing
Digital Marketing
Melissa Zahorujko

The pros and cons of Pinterest marketing

How popular is Pinterest as a marketing tool? Well, given the fact that there are over 150 million active Pinterest users, improving Pinterest presence is one of the leading

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twitter marketing
Digital Marketing
Melissa Zahorujko

The pros and cons of Twitter marketing

There are 313 million active Twitter users every month and it’s adding up. But, before you get too excited about using Twitter for your business, bear in mind that

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Linked in marketing
Social media
Melissa Zahorujko

The pros and cons of LinkedIn marketing

With over 467 million LinkedIn members, it’s no wonder that almost all types of businesses use this platform to connect with potential customers and partners. It is a great network for brand building, raising awareness, and generating leads. But, like all social media, it has weaknesses too.

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Instagram marketing
Digital Marketing
Melissa Zahorujko

The pros and cons of Instagram marketing

Instagram is no doubt the king of today’s social-scape. Now owned by social networking giant Facebook, Instagram and Facebook collectively hold the largest pool of users. That’s why many

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