If you want to create brand awareness, increase sales and achieve a sustainable competitive advantage that would last for decades on a particular region or regions, you want to reach a large audience fast.
Generational marketing or segmentation according to the age of potential consumers is one of the most important marketing strategies used by entrepreneurs today and millennials are an interesting segment.
Social media news website socialmedianews.com reveals that there are around 16 million Australian active users on Facebook, and over 14 million daily YouTube Views, more than 3 million LinkedIn
Why are landing pages crucial in social media marketing? Well, the number one mistake many content marketers do is sending visitors to a landing page that doesn’t support the
Small businesses with limited manpower and cash flow leverage social media to get maximum exposure, engagement, and returns on investment. But, with lots of options out there, what social
The truth is that while you may already know how to use social media, learning a few basic principles that can be applied immediately will make your marketing strategy more effective than ever. Here are some of the benefits of using social media for your business in this highly competitive world.
Strategic marketing for adult content answers three questions: What are the advantages of my brand over my competitors? Are these advantage competitive and sustainable? How can I allocate resources
Are we making a song and dance about the brand new Instagram feature stories? The Instagram vs Snapchat saga continues to make a big splash in the tech news hour. Picasso once said: “Good artists copy, great artists steal”.
How popular is Pinterest as a marketing tool? Well, given the fact that there are over 150 million active Pinterest users, improving Pinterest presence is one of the leading
There are 313 million active Twitter users every month and it’s adding up. But, before you get too excited about using Twitter for your business, bear in mind that
Last week we wrote about the pros and cons of DuckDuckGo, the unique and not widely known search engine. Today we ask, does Uber location services serve as an invasion
With over 467 million LinkedIn members, it’s no wonder that almost all types of businesses use this platform to connect with potential customers and partners. It is a great network for brand building, raising awareness, and generating leads. But, like all social media, it has weaknesses too.
Instagram is no doubt the king of today’s social-scape. Now owned by social networking giant Facebook, Instagram and Facebook collectively hold the largest pool of users. That’s why many
Facebook has a huge potential market for your business, but how do you stand out from the crowd? Here are some of the pros and cons of Facebook marketing
Hiring a social media marketing agency can be daunting, due to the abundance of agencies out there all promising top rank results on search engines and thousands of followers
Ready to make rave results from your marketing team offensive? We hear you. Broadcast Marketing as we know can be wide reaching and dynamic but in this, the modern age
If you thought Facebook’s community standards was crystal clear in what is acceptable and what is not, you’d be wrong. Like most businesses, some look to Facebook to advertise
Is the power of the tweet as formidable as the early days of the first migrations to Twitter? Circling the globe in a flow of information back and forth, to and fro