Digital Marketing

Conversion marketing
Business tips
Melissa Zahorujko

4 web marketing tips to optimise conversion

Web marketing has three-fold purposes: acquire customers, reduce promotional costs and improve customer satisfaction. This article will discuss how to best implement these three aspects to web marketing and marketing tips to optimise conversion.

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reach a large audience fast
Digital Marketing
Diane Challis

How to reach a large audience fast

If you want to create brand awareness, increase sales and achieve a sustainable competitive advantage that would last for decades on a particular region or regions, you want to reach a large audience fast.

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digital marketing strategy sydney
Digital Marketing
Diane Challis

Keys to a successful promotional strategy

Promotional strategy A successful promotional strategy is one that introduces the brand and grows and retains its customer base. Learn how to promote your products and services in the

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marketing to millennials
Business tips
Diane Challis

Marketing to the millennial generation

Generational marketing or segmentation according to the age of potential consumers is one of the most important marketing strategies used by entrepreneurs today and millennials are an interesting segment.

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digital marketing team sydney
Content creation
Diane Challis

Ambient marketing: what you need to know

If you’re running a business, you might have heard about ambient marketing and how startups seem to rule the market using this technique. Here’s a clear and concise discussion of

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affiliate marketing
Digital Marketing
Melissa Zahorujko

Does affiliate marketing work?

Some argue SEO’s link building is becoming more and more outdated as social media marketing and content marketing increase in popularity. But what about affiliate marketing?

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go viral
Content creation
Melissa Zahorujko

3 fail-proof ways on how to go viral

Do you want more traffic, more subscribers, more views, more sales and almost more of everything on social media? No, you don’t have to hire trolls. With around 81

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video marketing
Content creation
Melissa Zahorujko

The importance of using video for marketing

Are you using video for marketing? Are you using videos and vlogs (video blogs) to communicate with your audience?  If you aren’t then you definitely should be. It’s no secret

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marketing for adult content
Digital Marketing
Diane Challis

Strategic marketing for adult content

Strategic marketing for adult content answers three questions: What are the advantages of my brand over my competitors? Are these advantage competitive and sustainable? How can I allocate resources

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Pinterest marketing
Digital Marketing
Melissa Zahorujko

The pros and cons of Pinterest marketing

How popular is Pinterest as a marketing tool? Well, given the fact that there are over 150 million active Pinterest users, improving Pinterest presence is one of the leading

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marketing basics for newbies
Business tips
Melissa Zahorujko

Marketing basics for newbies you should know

Marketing strategy makes the difference between a successful and a failing business. Its main purpose is to increase sales and secure a competitive advantage over other brands with similar

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Snapchat-marketing
Digital Marketing
Melissa Zahorujko

The pros and cons of Snapchat marketing

Are you wondering how many active users are using Snapchat on a daily basis? It’s a whopping 158 million. And how many Snaps are taken each day? It’s roughly

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twitter marketing
Digital Marketing
Melissa Zahorujko

The pros and cons of Twitter marketing

There are 313 million active Twitter users every month and it’s adding up. But, before you get too excited about using Twitter for your business, bear in mind that

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