Digital Marketing

seo marketing australia

A Guide to Creating an SEO Campaign Strategy

The key to finding the right ‘SEO’ strategy is to know the right questions to ask. Make sure that you know what you are selling and what you really want from an optimisation campaign. If the answers to your questions are not clear to you then you may easily be swayed by hard tactics used

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marketing strategy

The Secrets to a Highly Effective Marketing Strategy

Can your marketing strategy take your business to an incredible new level? Will your content, timing and mechanics make your brand stand out uniquely to all the businesses on the same niche in the internet? Understand how a promotional company can market a business to intense levels in a way that your clients find you

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sem agency sydney

SEO vs SEM: Which Marketing Strategy Will Work For You?

SEO vs SEM, there have been a long battle between these two. But, the most important question is, “Which marketing strategy will suit your business needs? “ What is SEM? Search Engine Marketing or SEM as it’s commonly known as, is marketing through the internet. It endorses websites on multiple search engines by increasing their

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social media marketing agency

5 Secrets to Hiring the Right Social Media Marketing Company

There are numerous social media marketing companies today that promise top rank results on search engines and thousands of followers in a matter of days. But, how do you distinguish a reliable marketing partner from a hoax? Here are factors to consider when selecting a marketing service: Knowledge and Experience It may sound cliché but

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marketing services australia

Strategic Marketing for Adult Content: Going Back to the Four P’s

    Strategic marketing answers three question:   What are the advantages of my brand over my competitors? Are these advantages competitive and sustainable? How can I allocate resources to exploit these advantages?   The answers to the previous questions provide clear and concise summaries of the applicable techniques that would carry out certain organisational

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best seo agency australia

Do Directory Sites Work on Driving Traffic to your Site?

    Content marketing is one of the best ways to increase organic traffic. As long as it is informative, relevant, genuine and good enough for your viewers, a natural increase in traffic plus a higher ranking on the search results are expected. But do directory sites work on driving traffic to your site? To

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marketing agency sydney

Public Relations vs Marketing: The Win-Win Battle for Entrepreneurs

In the marketing parlance, public relations refer to the process of informing the public so that they will view your products or brand favourably. Marketing goes beyond the spreading of information. It seeks to create a satisfying long-term relationship with the customers for the purpose of gaining profit, establishing customer base and fostering customer loyalty.

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internet marketing

Why UX & UI Is Important In Website Design

    UI or User Interface refers to the aesthetic value of your app or online platform. On the other hand, UX or User Experience is what makes them usable. UX is the digital experience that helps us actually process the huge amount of online data through well-designed, appealing and eye-catching online platforms. It is what

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seo marketing australia

What No Black Hat Strategies Mean In SEO

Wherever your digital marketing strategy is, bear in mind that your ultimate goal is to make your costumers fall in love with your product, and stay loyal to you brand.  Such goal requires everybody; participation-from the top management down to the customer service employee. Aim for good or excellent customer experience to prevent your consumers

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content marketing agency sydney

Tactical Marketing for Adult Content That Works

  Discover the secret elements of a successful tactical marketing for adult content—and the differences between tactical and strategic marketing. Strategy vs Tactic Strategic marketing answers questions on how to sell your product to increase market share, boost revenues, or to meet other business goals. Tactical marketing for adult products, on the other hand, talks

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digital marketing strategies

What is the Most Cost-Effective Marketing Strategy That Works?

Learn how to improve your marketing strategy with a limited budget and to convert customers into brand ambassadors using social media. Why leverage Social Media? If your marketing strategy is focused on selling, it’s not going to work. But, if you were to strategise your plans to make it appear that your brand is actually

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brand marketing strategy

Secrets to A Brilliant Brand Strategy For Products or Services

Branding is a process of creating a unique identity that separates your brand from your competitors. Learn the most effective components of a successful branding strategy that can put your business on the competitive map and keep you on top of the game for keeps. 1. Conduct a needs assessment. A needs assessment helps businesses

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branding strategies

Why Branding Really Matters

Branding, in simple terms, means – building a reputation for your company. But, why does it matter? Let’s take a look at the three major reasons why branding can add value to your business: Brand recognition. Your brand stands out from the crowd of competitors because of the way you present it. Can a customer

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social media marketing services

Why Landing Pages Are Crucial in Social Media Marketing

The number one mistake many content marketers do is sending visitors to a landing page that doesn’t support the Call-To-Action. Confusing landing pages turn customers off… Marketers draw potential customers in with a creative social post, and then drop them off to a landing page that doesn’t continue the conversation. For example, if you offered

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seo marketing tips

5 SEO Marketing Tips Content Creators Should Not Ignore

Do you want to get on top of the search engines’ search results pages? Boost your online traffic strategy with these five easy ways to compel search engines to show the world your content. Write relevant content What is your keyword or topic in mind? Address it with concise and useful information. Search engines try

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online marketing services

Which is better: Online Streaming Advertising or Radio Advertising?

Old fashioned radios with twists and turns that some millennials couldn’t understand are, well, so 20th century. Sure, they evolved from vintage, battery-powered techies to car-instilled, gas-powered speakers; but nothing beats the great 21st century’s Wi-Fi. I mean, c’mon?! Who doesn’t like the easier way out? The global online streaming market is rapidly growing, with

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social media advertising

How to Market to the Millennial Generation

Generational marketing or segmentation according to the age of potential consumers is one of the most important marketing strategies used by entrepreneurs today. The reason is obvious-people born within the same generation are shaped by the same events and developments, making it easier for marketers to create and implement a communication strategy to reach out

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SEO

How Do I Move Up Through Google Ranking Without Paying?

Every entrepreneur recognizes the benefits of achieving search engine rankings because of the role of organic search traffic in business growth. But, it is not easy to boost search engine ranking because of massive competition. And of course, there are many companies promising an overnight success, but you may end up getting penalized by Google

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marketing strategy

Beginner’s Guide On Conversion Rate Optimization Best Practices

Creating a conversion rate strategy can be scary for newbies considering that a simple glitch can hurt your business. Conversion rates may go up and down depending on the conversion rate optimization best practices you implement. All conversion strategies have their own risks. The key is in taking calculated risks that would help you explore

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Marketing

How to Get Your Brand to the Masses (Mass Marketing)

Getting your product to the market, especially to the masses is one of the most difficult challenges to business. Selling a product takes hard work, dedication and impeccable marketing strategy based on customer needs and preference. That’s why it is important to learn how to get your brand to the masses, especially if you want

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online advertising

Tips On How To Create A Successful Online Ad

A successful online ad is one which you cannot look away from, no matter how busy or sick you are. Advertising, in general, is about passing information about your product or services that could meet their needs. But, over the years, ads do more than that. It capitalizes on human emotions, tells good stories and

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Marketing

The Marketing Basics Every Newbie Entrepreneur Ought To Know

Marketing strategy makes the difference between a successful and a failing business. Its main purpose is to increase sales and secure a competitive advantage over other brands with similar offerings by creating strong brand awareness through short-term and long-term activities. Here are the basic components of marketing: Target market: These are the people who would

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Social Media Marketing

What Social Media Platform Should I Focus On Branding?

Small businesses with limited manpower and cash flow leverage social media to get maximum exposure, engagement, and returns on investment. But, with lots of options out there, which social media platform can give you the right exposure for your brand? To answer this question, it is important to understand the meaning of “Branding”. Branding is

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Digital Marketing

Is there such Thing as Overnight Success in Digital Marketing?

No one has become magically viral overnight and built up a massive fortune the next day unless you own the lottery. But, if you’re in business- you understand that making money takes more than luck-it consists of hard work, persistence, and courage to stand up and try again after failures. Before there was Microsoft-there was

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Social Media

3 Tips To Leverage the Power of Social Media

Social media news.com reveals that there are around 16 million Australian active users on Facebook, and over 14 million daily YouTube Views, more than 3 million LinkedIn users and almost 3 million Twitter users in the country. With these statistics –we can no longer deny the rising power of social media in Australia and around

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Digital Strategy

What is the Best Way to Reach a Large Audience Quickly?

If you want to create brand awareness, increase sales and achieve a sustainable competitive advantage that would last for decades on a particular region or regions, read on. What is the main goal of marketing? It is to increase sales and dominate the market. That’s why entrepreneurs come up with basic long or short activities

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Web Marketing

4 Web Marketing Tips To Optimize Conversion

Web marketing has three-fold purposes: acquire customers, reduce promotional cost and improve customer satisfaction. Learn why businesses are doing everything they can to improve their online marketing campaigns and how you can leverage digital strategies to achieve your business goals. First things first, web marketing is traditional marketing with a big twist. If you want

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Online Marketing

3 Powerful Online Marketing Tools For Marketers

  The real purpose of online marketing is to convey a message to potential customers. It notifies, convinces and reminds the target market about your products services or organization. But what is the best strategy to send the message across? Read on and learn about the most effective tools in online marketing. But first, let’s

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Digital Marketing

How Effective are Digital Billboards?

Are you still uncertain about the impact of the digital billboard on your marketing campaign? There are proofs everywhere for why digital marketing works best for companies seeking brand recognition, increased engagement, and improved brand loyalty. That’s why marketers who still use the digital billboard to promote their brands want to know if they are

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Digital Marketing Strategy

A Digital Strategist’ Guide To Marketing

As a digital strategist, how do you respond to a digital question? We live in an age where competitors outsmart each other through a digital strategy–a management approach, or a business response to a digital question; thus the need for a brilliant digital strategy. What is a digital question? It is a problem brought by

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Online Advertising

Does Radio Advertising Work?

Nope! Radio is no longer the best and most effective means of attracting attention, creating interest and bringing profit to your business. Here’s why. Message does not reach the right audience An effective message is one which reaches the target market and is viewed or heard enough to convince customers to take action. How many

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web marketing

4 Good Reasons Why Google Ranking Is Important

Why do you want to put your website as high up as possible on the search engine? A good position in the organic search results indicates that visitors regularly access your site because it appears in the initial search results pages. But, generating free traffic and converting potential customers into actual customers are not the

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Email Marketing Agency Sydney

What is the Best email platform: Hotmail, Gmail, AOL or Yahoo?

If you’re looking for the best email platform: Hotmail, Gmail, AOL, and Yahoo are your top picks. While Gmail still takes the lead. We all know about Yahoo.com, Hotmail, now known as Outlook.com and AOL mail are growing rivals when it comes to designs and features.  The difference between these email options lies in the

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Marketing

Is Traditional Marketing Dead? The Truth behind this Marketing Phenomenon

In this digital world where customers are spending more time on mobile and internet use than reading newspaper, watching television and listening to radios– is it possible that traditional marketing is already dead? Viral marketing has taken the business world by storm-unfortunately leaving the traditional marketers behind. But, it doesn’t mean that traditional marketing is

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social media

3 Fail-Proof Ways on How to Go Viral

Do you want more traffic, more subscribers, more views, more sales and almost more of everything on social media? No, you don’t have to hire trolls. With around 81 million fake Facebook accounts and other bot accounts on Twitter and other social media profiles, it is completely impractical to hire people just for the sake

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marketing

Pros & Cons: LinkedIn Marketing

With over 467 million LinkedIn members, it’s no wonder that almost all types of businesses use this platform to connect with potential customers and partners.  It is a great network for brand building, raising awareness, and generating leads. But, it has weaknesses too. Here are some of the pros and cons of LinkedIn marketing and

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social media

Pros & Cons: Pinterest Marketing

How popular is Pinterest as a marketing tool? Well, given the fact that there are over 150 million active Pinterest users, improving Pinterest presence is one of the leading targets of small to big businesses nowadays. Pinterest marketers are doing everything they can to get more re-pins, increase traffic and boost the number of its

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Social Media Marketing

Pros & Cons: Snapchat Marketing

Are you wondering how many active users are using Snapchat on a daily basis? It’s 158 million! And how many Snaps are taken each day? It’s roughly 2.5 billion. With these statistics, it is impossible to ignore the importance of this video and photo app in reaching your digital marketing goals. But, it is not

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Social Media

Pros & Cons: Twitter Marketing

There are 313 Million active Twitter users every month and it’s adding up. But, before you get too excited about using Twitter for your business, bear in mind that it has its own share of limitations. If you’re considering this platform for your next social media marketing strategy, here are some pros and cons of

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social marketing

Pros & Cons: Instagram Marketing

With over 500 million active Instagram users, this photo-sharing app is a powerful tool for communicating with global community. That’s why many businesses spend a lot of money on creating Instagram marketing strategies that would help them engage and communicate better with their target market. However, as businesses use every opportunity to optimize their Instagram

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social media advertising

Pros & Cons: Facebook Marketing

Facebook Page has 186,501,656 Likes, and there are more than 1.86 billion Facebook users around the world. It is true– Facebook has a huge potential market for your business. But, how do you stand out from the crowd? Here are some of the pros and cons of Facebook marketing and tips on how to stay

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marketing strategy

Pros & Cons: Google Plus & Google Ad Words Marketing

Google Plus & Google Ad Words are some of the most effective ways of reaching your target customer. Are you planning to use them for your next marketing campaign? Before you take the plunge, here’s a thorough discussion of the pros and cons of Google Plus & Ad Words marketing. Pros If you want to

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email marketing agency sydney

Pros & Cons: Email Marketing

Email marketing is not just about increasing the ROI of your business, but making lasting connection with consumers, potential partners and the community as a whole. To give you a better insight of this type of marketing strategy, here are some of the pros and cons of email marketing that you need to know: Pros

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