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Pros & Cons: Snapchat Marketing

chilli-dee-marketing-pros-cons-snapchatAre you wondering how many active users are using Snapchat on a daily basis? It’s 158 million! And how many Snaps are taken each day? It’s roughly 2.5 billion.

With these statistics, it is impossible to ignore the importance of this video and photo app in reaching your digital marketing goals.

But, it is not easy to reach your target audience. Even Snapchat has its own downsides and if you’re not careful, you may be in the losing end, especially if you accidentally snapped business destructing photos and videos.

Here are some of the most prominent pros and cons of Snapchat marketing:

Pros

  • Users are interested to look at Snapchat pictures and videos knowing that they only have an opportunity to view it once. Many users won’t miss an opportunity to watch single-view content.
  • Your content won’t get lost in a swarm of other ads for your competitors. Snapchat users can choose the company they interact with.

Cons

  • The single-view nature of this platform which can be counted a big advantage can also work against your favor, because when a user opens it, he or she cannot view it again. So, they may not be able to remember some vital information, especially when you posted something about discounts or promo dates.
  • Most of the people interested in using Snapchat are millennials. So, if the age of your target market ranges from 40 and up, this platform may not give you the exposure you need.

How to do Snapchat Marketing Right

 Snapchat marketing just like any other social media marketing tool has its positive fallouts and drawbacks. But it is the strategy that makes a difference when it comes to brand awareness and brand promotion. If you are willing to invest in this marketing strategy, ensure that your company adopts techniques that interacts with your target market, identifies consumers and listens to feedback.

Social media is a tool for innovation and improvement of your products or services. Unlike a mass media strategy, social network marketing is a strategy that catches the attention of very busy people who only have a few seconds to spare to look into your post. That’s why influencers, niche-relevant post and content marketing are integral aspects of marketing nowadays.

Barriers to Snapchat marketing success: The multitasking Phenomenon

Why is to so hard to grab a social media user’s attention? Well, if you’re using the Internet and browsing your Snapchat there’s a huge chance that you’re also reading a blog, watching a YouTube video or updating your Twitter status. So, when posting on Snapchat make sure that your post provokes your reader into action. That’s the importance of Call-to-Action.

If you’re trying to sell your product or service, insert the persuasive words wisely. Let them initiate purchase by making it easier for them to browse your webpage.

Chilli Dee marketing can help you strategize Snapchat in a way that would generate revenues, increase brand awareness and retain customers. With its latest digital marketing and social media strategies, you can boost customer support services and increase customer loyalty and satisfaction.

Are you still weighing the pros and cons of Snapchat marketing? Contact Chilli Dee today and learn how they can make your business Snapchat ready!

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